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MARTHA WHITECOTTON, RN, MSN, FACHE

Martha Whitecotton is the Senior Vice President of Behavioral Health Services for Carolinas HealthCare System.  In this role, Ms. Whitecotton is responsible for strategic development, execution and oversight for the Behavioral Health Service Line across all care settings as well as physician services.

Prior to her current role, Ms. Whitecotton held a variety of leadership roles within Carolinas HealthCare System.  Most recently, she served as president of Levine Children’s Hospital where she led the strategic development of three key programs:  the Congenital Heart Center, the Pediatric Inpatient Rehabilitation, and the Pediatric Blood and Marrow transplant program.  Under her leadership, she led the hospital to national rankings in cardiac care, cancer, oncology, nephrology, orthopedics and neonatology within 5 years of the opening.  

Ms. Whitecotton earned a Master’s Degree in Family Nursing from West Texas State University and a BSN from West Texas State University.  She was a Wharton Nurse Executive Fellow in 2005 at the University of Pennsylvania and is a Fellow in of the American College of Healthcare Executives.

Featured Presentations


Behavioral Health Systems of Care
Experience and proven results in transforming the care delivery system and model for a large healthcare system.  Knowledgeable about system integration, value based payment, IPFQR, regulatory requirements, provider recruitment, productivity, revenue cycle etc.  Knowledgeable about improving patient flow, patient experience of care, psychiatric emergency rooms, outpatient freestanding psychiatric practice management as well as community clinics and state funded services.  Experience working with Medicaid managed care carve outs.  

Telepsychiatry
Experience in expanding, operating and optimizing a Telepsychiatry platform and system of care to decrease length of stay for patients seeking care in an acute care Emergency Department for a primary psychiatric diagnosis.  Responsible for leading the development of a system of care that drove down length of stay by 50% across 21 acute are EDs..  System includes ongoing care of the patient, medication ordering, patient placement and transport.  Nationally recognized by the National Council on Behavioral Health.

Virtual Care Delivery Models for Behavioral Health Integration

Experience and proven success in leading the design and implementation of a virtual care delivery model integrating Behavioral Health into Primary Care.  Demonstrated a reduction in overall cost of care, improvement in access, improvement in patient outcomes and improvement in physician engagement.  Driving population health and aligning with value based payor strategies that aim to improve access and lower per member per month costs.  Nationally recognized by the National Council on Behavioral Health and Fast Company Innovation by Design Awards.

Speaker Topics

  • Behavioral Health
  • Capital and Financial Planning
  • Consumerism and Retail Health Care
  • Delivering Value through Delivery System Innovation
  • Future of Health Care
  • Innovation and Change Management
  • Population Health

Speaker Type

  • Breakout Presenter
  • Group Facilitator
  • Keynote Presenter
  • Presentation Moderator
  • Webinar Presenter