Bruce is a Professor at Auburn University in Pharmacy Care Systems. He was awarded an Alumni Professorship for his outstanding teaching, research, and service at Auburn University. He was born in Cleveland, Ohio. Bruce received his BS in Pharmacy from The Ohio State University. After practicing pharmacy for two years he returned to Ohio State and received his masters degree and PhD in social and behavioral pharmacy. He taught at Ohio State before moving to West Virginia University in January 1980. After two years at WVU, Bruce moved to Auburn University and has been there since.

His research interests include interpersonal and organizational communication and psychology, and application of these disciplines to the pharmacist's role in treatment adherence and treatment outcomes. He is also interested in developing new service roles for the pharmacist. He has written or presented over 500 papers or seminars on these topics. He has attracted over two million dollars in funding to support his research and has been a project leader in a reengineering project of a major U.S. drug chain.

He is the recipient of the Johnson & Johnson Award, the Lyman Award and the first American Association of Colleges of Pharmacy's Award of Excellence for his research. He is the 2001 recipient of the Jack L. Beal Post baccalaureate Alumni Award from the Ohio State University.

Bruce has a regular column in US Pharmacist.

In October of 1997 Bruce was named by American Druggist magazine one of the 50 most influential people in U. S. pharmacy.

Speaker Topics

  • Innovation and Change Management
  • Leadership
  • Organizational Culture
  • Workforce Issues

Speaker Type

  • Breakout Presenter
  • Keynote Presenter
  • Presentation Moderator